Clara Szabó
Product Manager — Growth & Activation · Seattle, WA · clara.szabo@example.com · linkedin.com/in/claraszabo
Summary
Growth-side product manager with 6 years owning activation and monetization surfaces in B2C and PLG SaaS. Ran the experiment programme that lifted new-user retention 18% and tripled week-1 conversion, and led the pricing change that added $2.4M ARR without measurable churn. Comfortable writing the SQL for my own analysis, and equally comfortable telling a founder that the test said no.
Professional Experience
Product Manager, Growth · Loop Software
Mar 2023 – Present
- Own activation end to end for a 1.4M monthly-active product: ran 40+ A/B tests across onboarding and first-run, lifting new-user retention 18% and week-1 conversion 2.3x across 3 quarters.
- Led the self-serve pricing and packaging change that added $2.4M in annual recurring revenue, validated with a 6-week holdout that showed no measurable churn effect.
- Cut time-to-first-value from 11 minutes to under 3 by replacing the setup wizard with a templated first project, which moved day-7 retention 9 points on its own.
- Killed the referral programme after a 2-month test showed 80% of redemptions came from users who would have converted anyway, redirecting 2 engineers to the onboarding work above.
- Built the activation dashboard the leadership team now runs its weekly review from, replacing 3 hand-assembled decks.
Product Manager, Core Experience · Tessellate
Aug 2021 – Feb 2023
- Owned the editor surface used by 600K monthly users: shipped 14 releases, raising weekly active usage of the core workflow from 31% to 47% of the base.
- Ran 60+ customer interviews and 4 rounds of usability testing that reframed the roadmap away from a requested feature nobody used in prototype toward the collaboration work that became the quarter's highest-adoption release.
- Defined and instrumented the product analytics taxonomy across 3 teams, which made the retention analysis above possible for the first time.
Associate Product Manager · Tessellate
Jun 2020 – Jul 2021
- Owned notifications and settings: shipped the digest redesign that cut unsubscribes 34% while holding click-through flat. Promoted to PM in 13 months.
Technical Skills
- Product craft: experimentation & A/B testing, funnel and cohort analysis, activation & onboarding, pricing & packaging, roadmap prioritization (RICE, opportunity sizing), customer discovery & usability testing, product requirement docs & specs
- Data & tools: SQL, Amplitude, Mixpanel, Optimizely, Looker, Figma, Jira & Linear
Certifications & Education
- B.A. Cognitive Science, University of Washington — Jun 2020
- Reforge: Experimentation & Testing — Mar 2023